We are reimagining what a beauty & lifestyle brand can be.
At AYÉYA, we believe beautiful and effective products can uplift our planet and the people who make them. We envision a brighter future for all by supporting communities and improving economic opportunities with integrity to their unique ways of being.
Olowo-n’djo’s Dedication to Empower and Serve
AYÉYA’s founder, “Olo”, began his journey in 2003 not only to create skincare and haircare products, but to catalyze positive change in his homeland of Togo, West Africa. Olo pioneered a socially conscious enterprise model that transcended borders and created a thriving business.
As a Community, We Can.
We celebrate the richness that diverse perspectives bring to cultures and communities. Together, we forge new identities rooted in sustainable business principles, driven by our unwavering dedication to elevating living standards globally.
Over 20 Years of Direct Partnership With Our African Communities Has Led Us Here Today.
AYÉYA’s impact is profound, touching the lives of over 350,000 people in West Africa. Of those, 302,728 directly involve fair-trade suppliers, employees, or participants in community programs funded by fair-trade sales.
As a community, we can.
Who We Are
AYÉYA, meaning "life in balance," was founded to empower communities. Our deep connections within West African communities allow us to create meaningful employment, support local economies by sourcing local ingredients, preserve cultural knowledge, and bring joy through beautiful, ethically crafted goods.
What We Do
We honor the generational knowledge of our 5,000+ cooperative members, enabling AYÉYA to offer artisan, handmade, and ethically crafted goods to a global audience. Our artisans receive above Fair Trade wages and access to free healthcare for their families in exchange for their cultural wisdom and expertise.
Why We Do It
Community is at the heart of AYÉYA's mission. Supporting women with sustainable wages helps break the cycles of economic injustice and gender inequality, empowering our cooperatives and communities to thrive.
Our Two Pivotal Areas
Aligned with AYÉYA's values of Service to Others and Joy is Our Nature, our giving focuses on improving water access through community well projects and promoting gender equality through programs addressing domestic and sexual violence, including the elimination of female genital mutilation (FGM).
