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We endeavor to honor the virtuous circle between doing well as an enterprise and doing good in the world.

We are reimagining what a beauty & lifestyle brand can be

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Bar Soap <br> CheerBar Soap <br> Cheer
Bar Soap
Cheer
Sale price$0.00
Bar Soap <br> EmpowerBar Soap <br> Empower
Bar Soap
Empower
Sale price$0.00
Bar Soap <br>GrowBar Soap <br>Grow
Bar Soap
Grow
Sale price$0.00
Bar Soap <br>LoveBar Soap <br>Love
Bar Soap
Love
Sale price$0.00
Bar Soap <br>NurtureBar Soap <br>Nurture
Bar Soap
Nurture
Sale price$0.00
Bar Soap <br>UpliftBar Soap <br>Uplift
Bar Soap
Uplift
Sale price$0.00
Bath Bomb <br>CheerBath Bomb <br>Cheer
Bath Bomb
Cheer
Sale price$0.00
Bath Bomb <br>EmpowerBath Bomb <br>Empower
Bath Bomb
Empower
Sale price$0.00
Bath Bomb <br>GrowBath Bomb <br>Grow
Bath Bomb
Grow
Sale price$0.00
Bath Bomb <br>LoveBath Bomb <br>Love
Bath Bomb
Love
Sale price$0.00
Bath Bomb <br>NurtureBath Bomb <br>Nurture
Bath Bomb
Nurture
Sale price$0.00
Bath Bomb <br>UpliftBath Bomb <br>Uplift
Bath Bomb
Uplift
Sale price$0.00

Welcome to our AYÉYA Mood Products dedicated exclusively to Whole Foods Market!

We are excited to introduce our new Transformative Daily Care Naked Bar Soaps and Bath Bombs designed to match your different moods.

Each product offers a unique experience that nurtures your body, protects your health and supports your well-being, while embracing our commitment to preserving African ancestral knowledge, fostering community impact, and promoting sustainability.

Each product carries a story woven from the rich tapestry of African heritage, created by the hands of empowered women artisans, which is why more than a brand, we’re a bridge between heritage, cultural preservation and social impact.

This alliance with Whole Foods Market is designed to provide you with transformative and redefining personal care products that not only enhance your wellness routines, but also empower women-led communities in Africa by providing them with fair wages, access to education and healthcare.

More than a product launch, this is an invitation to join a community committed to making choices that uplift and inspire the world around us, creating positive ripple effects far beyond the individual.

Launching Soon

Countdown to Our NEW Foaming Hand Soaps

A velvety-smooth lather that leaves hands soft and flawlessly clean

Expand Your Collection

Discover New Favorites at Local Stores

Explore eco-conscious, thoughtfully crafted AYÉYA products available at your nearest retailers.

Crafted for care, Made for change.

This launch marks the beginning of a movement, a celebration of heritage, craftsmanship and a future buil on the empowerement of African communities.

At the heart of ecah products is our desire to preserve the rich cultural heritage of Africa while boldly embracing a new way of doing business and the urge need for better, more ethical and sustainable practices.

Welcome to AYÉYA!