AYÉYA

Privacy Policy

Effective Date: October 1st, 2024.

Introduction

At Ayéya, we value your privacy and take responsibility for protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and safeguard the personal information you provide when interacting with us, whether through our website, in-store, or any other means.

This Privacy Policy covers:

• The information we collect and how we collect it.
• How we use your information.
• Your rights regarding your personal data.
• How you can control and update your information.

If you disagree with this policy, we ask that you refrain from using our services or providing us with your personal data.

Contents

• Introduction 1
• Contents 1
• Important Information and Who We Are 2
• Data We Collect About You 2
• How We Collect Your Personal Data 3
• How We Use Your Personal Data 4
• Disclosing Your Personal Data 5
• International Transfers 5
• Data Security 5
• Data Retention 6
• Your Legal Rights 6
• Cookies 6
• Your California and Nevada Privacy Rights 7

Important Information and Who We Are

Purpose of This Privacy Policy

We designed this Privacy Policy to explain how Ayéya collects and processes your personal data. This includes any information you provide through our website, social media channels, in-store, or via email and phone communications.

We commit to handling your personal data lawfully and transparently. This policy complements other privacy notices you may receive and does not override them.

Contact Details:

Full Legal Entity Name: Ayéya Inc.
Email Address: hello@ayeya.com

If you have questions about this privacy policy or need to exercise your data rights, you can contact us directly at the email or address above.

Changes to This Privacy Policy

We will update this policy when necessary. We will notify you via email or post a notice on our website when we make significant changes. Please review the policy periodically to stay informed of any updates.

Third-Party Links

Our website may link to third-party websites, plug-ins, or applications. We encourage you to review their privacy policies before providing any personal data. We do not control these external websites or their privacy practices.

Data We Collect About You

We collect personal data, which includes any information that can identify you. We exclude anonymized data. The types of personal data we collect include:

• Identity Data: Your name, title, date of birth, gender, and any username or identifier.
• Contact Data: Your billing address, shipping address, email address, and phone numbers.
• Financial Data: Your payment details, including credit card or debit card numbers, expiration dates, and CVV codes.
• Transaction Data: Information about your purchases, order history, and payment methods.
• Technical Data: Your IP address, browser type, device information, operating system, and platform. We also track how you interact with our website.
• Profile Data: Your preferences, purchase history, feedback, and survey responses.
• Usage Data: Information about how you interact with our website, including browsing behavior and page interactions.
• Marketing and Communications Data: Your preferences regarding marketing communications from us and our partners.
• Social Media Data: Information from your social media interactions with us, including comments, reviews, and feedback.

We may also collect Aggregated Data for internal analysis, which does not directly identify you.

Sensitive Data

We do not collect sensitive personal data, such as race, health, sexual orientation, or religious beliefs unless you explicitly provide it for specific purposes. If we need this information, we will ask for your consent.

How We Collect Your Personal Data

We collect your data in the following ways:

• Direct interactions: You provide personal data when you:
  • Create an account or place an order on our website.
  • Fill out forms, such as product reviews or surveys.
  • Communicate with our customer service team via phone, email, or chat.
  • Subscribe to marketing communications.
• Automated interactions: As you browse our website, we collect Technical Data using cookies, server logs, and similar technologies. This helps us improve your user experience and understand how you interact with our site.
• Third-party sources: We may receive your personal data from third-party sources, such as:
  • Social media platforms when you engage with our content.
  • Payment service providers for processing transactions.
  •  E-commerce platforms like Amazon or Whole Foods when you make purchases through them.

How We Use Your Personal Data

We use your personal data for specific purposes:

• Fulfilling contracts: We use your data to process orders, manage transactions, and deliver products.
• Communication: We send you order confirmations, shipping updates, and responses to your inquiries.
• Marketing: We send promotional offers if you opt-in. You can unsubscribe at any time.
• Improving services: We analyze usage data to enhance website functionality and improve our services.
• Legal compliance: We use your data to comply with legal and regulatory requirements.

Legal Bases for Processing Your Data

We process your data under these legal bases:

• Performance of a Contract: We need your data to fulfill contracts, such as processing orders and payments.
• Legitimate Interests: We use your data to improve our services and understand customer preferences.
• Consent: We rely on your consent to send marketing communications.
• Legal Obligations: We process your data when required by law.

Disclosing Your Personal Data

We share your personal data only when necessary:

• Service Providers: We share your data with third-party providers to process payments, deliver products, or handle customer service.
• Marketing Partners: With your consent, we share your data for co-branded or marketing activities.
• Legal Authorities: We may disclose your data to comply with legal obligations or respond to lawful requests from authorities.

We ensure that all third parties handling your data maintain its confidentiality and security. We do not allow them to use your data for their own purposes unless you have given explicit consent.

International Transfers

We may transfer your personal data to countries outside your own, including the United States, where we store data. When we transfer your data internationally, we use appropriate safeguards to protect it, such as:

• Standard Contractual Clauses approved by the European Commission for transferring data outside the European Economic Area (EEA).
• Privacy Shield Certification for U.S.-based entities (if applicable).

Data Security

We protect your personal data using encryption, secure access controls, and regular system assessments. We take all necessary steps to safeguard your data, but no system is entirely secure. If we experience a data breach, we will notify you and the relevant authorities immediately, as the law requires.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it. The retention period varies depending on the type of data:

• Transactional Data is kept for seven years for tax and accounting purposes.
• Marketing Data remains until you unsubscribe from our communications.
• Technical Data stays only as long as needed for website functionality.

Your Legal Rights

You have the right to:

• Access your personal data and request a copy of the information we hold about you.
• Correct inaccurate or incomplete data that we hold.
• Request the deletion of your data if we no longer need it for the purpose for which it was collected.
• Object to processing if you believe it infringes on your rights, especially for direct marketing.
• Restrict processing if you contest the accuracy or the lawful use of your data.
• Request the transfer of your data to another party.
• Withdraw consent for marketing purposes at any time

To exercise your rights, please contact us at hello@ayeya.com. We may ask for proof of identity to verify your request.

Cookies

We use cookies and similar technologies to enhance your browsing experience. Cookies help us understand your preferences, customize content, and analyze user interactions. You can adjust your browser settings to block cookies, but doing so may affect certain website functionalities.

Your California and Nevada Privacy Rights

If you reside in California or Nevada, you have additional rights under state law, including the right to opt-out of the sale of your personal data.

Contact us at hello@ayeya.com to exercise your rights.

This Privacy Policy is governed by the laws of State of Washington.